Today, Kering and London College of Fashion welcome Kelly Slater, world surfing champion, entrepreneur, and founder of mewswear brand Outerknown, as their guest of honour at the annual Kering Talk on sustainable fashion.
As part of their five-year partnership, Centre for Sustainable Fashion (CSF) at London College of Fashion, University of the Arts London and Kering welcome Kelly Slater who will share his beliefs and vision for sustainability within the fashion industry. Kering and Kelly Slater share the same commitment to sustainability and recognise its crucial role for the future of fashion as well as businesses in general.
Kering and Kelly Slater believe in the importance of engaging and encouraging young talents to put sustainable practices and thinking at the heart of their professional development.
Moderated by Todd Hymel, CEO of Action Sports Brands at Kering, this Kering Talk will be the opportunity for LCF students, industry professionnals, and experts alike to learn more about Kelly Slater’s experience as an entrepreneur willing to put sustainability at the forefront of this business.
“I believe this it is vital for our future that businesses build sustainable practices into the core of their development. I hope that through the Kering and London College of Fashion partnership, we are able to create change in the fashion industry from the ground up. I am honoured to share my story and experiences with the students.” – Kelly Slater
You will be able to follow Kelly Slater’s speech at the Kering Talk tonight via a livetweet on the Twitter profile of Kering (here).
Some words on Outerknown, the brand Kelly Slater created in collaboration with designer John Moore, with the support of Kering
“We’re surfers that grew up with surf brands“, says John Moore to the LA Times. “But the key is that we grew up.”
The biggest reason for Kelly Slater to create his own line? The need to know where the clothes and material come from.
“The coastal casual collection includes T-shirts, relaxed trousers, as well as lightweight outerwear pieces. Fabrics include organic cotton, hemp, wool, and a recycled nylon called Econyl made from recovered fishing nets.”
A hemp/organic cotton T-shirt is priced at $98, a regenerated wool peacoats at $545. Why is it so expensive? “If we were just going after a business opportunity, we would have just named it ‘Kelly Slater’ and taken it to the mass market to sell $30 T-shirts“, says John Moore. “Sustainability adds to the cost. Moreover, for 100% of our collection, we’re making 300 pieces or less, which is expensive. Once we’re able to order more, the cost will go down.”
Photo credits: Todd Glaser, Mr. Porter, LA Times, GQ