Rip Curl announces the relaunch of The Search, and that’s a good news.
Words by Rip Curl
The Search is the driving force that lead to the creation of Rip Curl. It’s the one true thing that Rip Curl has that no one else does and it lives in the spirit of everything the Rip Curl crew do. It’s what makes Rip Curl unique. It defines who we are.
In recent times, The Search has bubbled away in the background of our brand. You can find it here and there in trips like Secret Search in the Marshall islands with martin Daly on the original Search boat Indies Trader 1, in the six-month voyage of the Quest 1 in Tip 2 covering Indonesia from end-to-end, or surfing the tidal bore of Big Bono in Indonesia and Mick Fanning’s movie Missing. But we are back better than ever and there are some exciting times ahead.
Launching in line with the Rip Curl Pro in Portugal on October 20th, 2015 and using that platform to broadcast to a large global audience, viewers will initially see some great content, which describes The Search and what makes it so great.
Throughout November 2015, a weekly drop of new “Search Stories” will let surfers in on The Search even more and give way to the type of surf exploration they can expect in the months ahead. Then, on December 1st, 2015 a full launch of our global website will drop with the first two chapters of our recent Search missions coming out in full around the world.
From there, we will deliver a new chapter every month, showing the likes of Mick Fanning, Gabriel Medina, Alana Blanchard, Tyler and Owen Wright, Nikki van Dijk, and Matt Wilko, all on the road of adventure. Our top WSL surfers have been out there Searching between heats for the past six months and it really feels like they have been ready to go anytime, anywhere.
Meanwhile, guys like Dillon Perillo, Luke Hynd, and Tom and Pat Curren -free from the constraints of competition- have discovered some great new waves in some sneaky corners of the planet and are enjoying the journey every single day.
Here is the teaser of The Search relaunch: