Created in 1981 by the French filmmaker Thierry Donard, La Nuit de la Glisse has been taken to a new level for its 2015 edition. The title of the new movie is “Don’t Crack Under Pressure”, and if you are interested in the action sports, you should know this is the new tagline of Tag Heuer, the Swiss watchmaker. Yes, the 2015 Nuit de la Glisse is supported by Tag Heuer!
Well, this is not really surprising since the waterman Kai Lenny is an ambassador for Tag Heuer and the brand is the official timekeeper of the World Surf League Big Wave Tour. But the support to the Nuit de la Glisse shows the involvement of Tag Heuer in the outdoor activities, especially the action sports.
The world premiere of “Don’t Crack Under Pressure” will take place at Le Grand Rex (Paris) on November 27th. It will then hit the screens of the movie theatres on December 10th, 11th, 12th, and 13th.
The athletes have to confront the dangers of such excess if they are to seize their chance. The pressure is on, fully aware of the danger, their line must be perfect at the fateful moment and that the slightest error of judgment has the gravest of consequences.
It’s in these moments that an athlete’s mental strength is tested. Will they be able to deal with the pressure and use it as an ally or will they crumble?”