On June 15th -exactly in one week-, Reef will unveil their last project, “De Passage“, the French translation of “Passing Through” (the brand’s philosophy). This 20-minute film is about the idea of no longer sitting around and waiting for something to happen, but to make things happen by getting on the road.
Directed by the film maker Russell Brownley and Mark Tesi (Reef’s Global Creative Director), “De Passage” was shot in Tahiti, Bali, Australia, and South Africa and is about traveling surfer’s surreal life on the road, starring Reef Ambassadors such as Mick Fanning, Rob Machado, Alana Blanchard, Shane Dorian, Kai Otton, Tia Blanco, or Taylor Knox.
“Reef has so many amazing ambassadors. We wanted to slow things down a bit and take a look at them and their travels with fresh eyes“, says Mark Tesi. “The trips that we did for the film felt like real surf missions. There were eight of us sleeping in a room. It was more a genuine travel experience.”
I was quite disappointed by the recent productions of several brands who put too much action scenes in them, and not enough lifestyle. This format was okay in the 90’s, with Poor Specimen, etc. But today, the Internet and the social networks have changed our relations to this kind of productions. We already know these surfers rip; we want to know how they live, how they train, what they do when it’s flat, etc. We want to share a part of their lives -not by getting into their intimacy, as the Kardashian, for sure! I am curious to watch this new film.
To give you a glimpse at the new Reef’s movie, here is the trailer of “De Passage”: